You shouldn't have to be an expert to know what you're buying.

Where did this meat come from? How was the animal raised? What does that label actually mean? Who produced it?

These shouldn't be hard questions to answer.

But our meat system is complicated, and the information people need to make meaningful choices isn't always easy to find.

Good Meat Project is working to change that.

There are systems that take, and systems that give. Some extract value from the land, animals, workers, producers, and communities that make our food possible. Others recognize that healthy land, healthy animals, thriving producers, and connected communities are all part of the same system.

We don't think you should have to take our word for which is which. We want you to be able to see for yourself.

We create practical resources that make complex meat information easier to understand, connect people with the farmers, ranchers, butchers, and chefs behind their food, and help producers communicate honestly about how they work.

Ask questions. Look closer. Know what you're supporting. Participate with your eyes wide open.

Your gift helps make that possible.

Your support helps us make meat information more accessible, strengthen the people and businesses building better meat systems, and connect more people from pasture to plate.

Give $100 or more and we'll send you a Good Meat Project event bag and Good Meat® Pocket Guide as a thank-you. The pocket guide is designed to help you understand the choices behind your food, ask better questions, and decide what matters to you.

Good Meat Project is the first national nonprofit solely dedicated to connecting and supporting everyone across the meat value chain from farmers and ranchers to butchers, chefs, and eaters.

Donate today. Ask questions. Look closer. Help create a meat system worth participating in.