Your donation fuels the only nonprofit making transparency real for farmers, ranchers, butchers, chefs, and eaters.

The challenges we're noticing are shoppers are overwhelmed by labels and greenwashing, small producers and butchers don't have the time or tools to market themselves, and chefs want to source values-based meat, but connections are fragmented.

The result: Ethical options stay hidden, while "business as usual" dominates.

Our programs and resources equip every link in the chain, from farmers and ranchers, butchers, chefs, and consumers, with clear, practical tools.

We believe transparency is the missing ingredient in the meat supply chain. Without it, eaters can't make informed choices, and ethical meat businesses can't thrive!

Your gift sustains our Good Meat® Finder, our Good Meat Breakdown®, and all of our producer toolkits, promotional tools, and resources. From our hearts, we thank "ewe"!